Artboard 01 · Primary Visual
UNDER ARMOUR | Finish Strong
Celebrating an athlete who went the distance
Created a congratulatory social media story celebrating Indian triathlete Raghul Sankaranarayanan’s 5:01:06 finish at IRONMAN 70.3 Muskoka. The visual uses bold typography, layered type and a high-energy colour palette to capture the intensity and achievement of the run.
About Under Armour
Under Armour is a global performance sportswear brand built around helping athletes perform better through innovative apparel, footwear and gear.
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THE ARTWORK
Instagram Story Artworks
A series of bold 9:16 Instagram story artworks celebrating triathlete Raghul Sankaranarayanan at IRONMAN 70.3 Muskoka, featuring high-energy kinetic typography, contrast blocking, and race split callouts.
Artboard 02 · Colorway Variant
Artboard 03 · Layout Exploration
EXECUTION DETAILS
Design & Typographic Hierarchy
01 · Typography
Layered Kinetic Type
Staggered, oversized athlete lettering interlaced behind and in front of the runner to establish dimensional depth and sense of forward motion.
02 · Contrast
High-Energy Palette
Deep monotone blacks and pure whites contrasted against an electric volt yellow timing box to draw instant focus in fast-scrolling story feeds.
03 · Format
Story-First Composition
Tailored 9:16 vertical ratio structuring the runner's stride along the central perspective track, leading cleanly to the finish line time.
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